What is Showit? If you have been scrolling Pinterest looking for website inspiration and keep landing on the most beautiful, editorial-feeling sites, there is a good chance those sites were built on Showit.
And if you have never heard of Showit before, that is completely okay. That is exactly what this post is for.
I am going to walk you through what Showit is, how it works, what it costs, and whether it is the right website builder for you. No tech jargon. No assuming you already know what a CMS is. Just the honest, practical breakdown I wish I had when I was first figuring all of this out.
Let’s get into it.
What is Showit?
Showit is a drag-and-drop website builder designed for creative entrepreneurs, service providers, and small business owners who want a website that looks custom without needing to know a single line of code.
Think of it like Canva, but for building your actual website. You can move things anywhere. Resize, recolor, rearrange. There are no rigid blocks or grids forcing your layout into a template that looks like everyone else’s. You have full creative control over every single element on the page.
It is especially popular among photographers, wedding professionals, coaches, designers, educators, and creative business owners who care a lot about how their brand shows up online. And honestly, for good reason. The sites that come out of Showit are just different. They have a visual polish and a custom feel that makes even the newest site feel polished and professional.
The short version: Showit is for people who want their website to actually look like their brand, and want the creative freedom to make even a template look completely custom.
How Does Showit Work?
The drag-and-drop canvas
When you log into Showit, you are working inside a visual canvas. Every element on your page, whether that is a headline, a photo, a button, or a decorative shape, is something you can click, move, resize, and style however you want.
This is a big deal, because most website builders do not work this way. Platforms like Squarespace use a block system, which means you are arranging pre-set content blocks within a fixed structure. Showit throws that out entirely. If you want your text to overlap your photo, you can do that. If you want an asymmetrical layout that feels intentional and editorial, you can do that too.
One of my favorite things about Showit is that you design your desktop and mobile versions separately. That means your mobile site is not just a scrunched-down version of your desktop. You can completely rearrange elements for mobile so the experience feels intentional on every screen size.
Showit and WordPress blogging
We all know how important blogging is for your SEO and marketing efforts. And this is where Showit does something very clever.
The website design lives inside Showit, but the blog is powered by WordPress in the background.
Pretty neat, right?!
You get the beautiful, custom front-end design of Showit combined with the blogging power and SEO muscle of WordPress.
For anyone who takes content marketing seriously (and if you are a small business owner trying to get found on Google, you should), this setup is a genuine best-of-both-worlds situation. WordPress has been the gold standard for blogging and SEO for decades. Having it quietly running your blog behind a gorgeous Showit design is a pretty solid combination.
You manage your blog posts from the WordPress dashboard and your website design from the Showit builder. Once you get used to switching between the two, it becomes second nature.
How templates work in Showit
Showit has a whole lot of pre-designed templates for you to choose from. You can find templates from independent designers (like me!), you can shop templates on the Showit template marketplace, or even find templates on marketplaces like Etsy, and Creative Market.
You browse, purchase one you love, and then import it into your Showit account using something called a Share Key. From there, you customize it with your own branding, photos, and copy.
Showit templates allow you to customize as much or as little as you’d like. From simply swapping out photos and copy, all the way to re-designing key pages for maximum impact (one of my personally favorite options).
Why People Love Showit
Okay, so why does this platform have such a dedicated following? A few reasons.
Total creative freedom.
No grids, no block restrictions, no fighting with a layout that will not cooperate. If you can picture it, you can probably build it in Showit.
Mobile design that is actually intentional.
Because you design desktop and mobile separately, your mobile experience gets the same attention as your desktop. This matters more than most people realize, because the majority of your website visitors are probably on their phones.
No coding required.
You do not need to know HTML, CSS, or anything else to use Showit. The entire editing experience is visual. If you have ever used Canva, you can use Showit.
Made for branding-forward businesses.
You can upload your own fonts, use your exact brand colors, and create a visual experience that is completely cohesive. For creative businesses and personal brands where aesthetics are a core part of the value you offer, this is so important.
Who is Showit a Good Fit For?
Showit is a great fit if you are a:
- Creative entrepreneur or service provider
- Photographer, wedding professional, florist, or stationer
- Coach, educator, or consultant
- Personal brand or small business owner who leads with visuals
- Mom building something of her own in the margins of her day (yes, I see you)
The Pros and Cons of Showit
I am not going to pretend it is perfect, because no platform is. So let’s cover some of the less pleasant parts of Showit.
Pros:
- Unmatched design flexibility for a non-technical user
- Separate mobile design means a genuinely good mobile experience
- WordPress blogging integration is powerful for SEO
- Beginner-friendly visual editor
- Strong template ecosystem with lots of beautiful starting points
- Hosting is included in every plan
Cons:
- There can be a slight learning curve at the beginning, especially if you are used to block-based builders
- Ecommerce is limited without third-party integrations
- It is not the cheapest platform, though most designers who use it will tell you it is worth every penny
What You Need to Get Started with Showit
Before you dive in, here is what you will want to have ready:
A Showit subscription.
Showit currently offers three plans. The basic plan starts at around $24 per month and covers your website without a blog. If you want to add a blog, the Showit and Basic Blog plan is a solid starting point, especially if you are launching fresh or have fewer than 50 existing posts to migrate. For anyone needing advanced plugins or migrating a larger existing blog, the Showit and Advanced Blog plan gives you full WordPress plugin access. And good news: I have a code for you to get your first month of Showit free, so you can get in and start exploring before you commit to anything.
Brand photos.
Showit sites live and die by their imagery. Beautiful, on-brand photos make an enormous difference in how the final site looks and feels. This does not mean you need an expensive brand shoot before you launch, but it does mean you want to be thoughtful about the photos you are using.
Your website copy.
Your words are key to having a top performing (and ranking!) website. Templates often incorporate copy prompts in their design so you don’t feel lost if it’s your first time writing a website. Custom designs work best when your copy is pre-written.
Your brand basics.
Fonts, colors, and your logo (if you have one). Even a simple, clear brand direction makes the design process so much smoother.
A template (unless you’re going with a custom design).
Starting from a blank canvas is a lot. A template gives you a strong foundation to work from, and in Showit you have full freedom to customize it into something that feels completely original. Need help picking out a template? I have a blog post to help.
Is Showit Worth It?
For creative entrepreneurs and service-based business owners who care about how their brand shows up online, yes. Genuinely, yes.
Your website is not just a digital brochure. It is the first impression a potential client gets of you, your work, and what it would feel like to work together. A website that actually looks like your brand, that loads beautifully on mobile, and that gives you the flexibility to update and evolve as your business grows, is worth investing in.
The question is not really whether Showit is worth it. The question is whether you want to build and manage it yourself, have a template customized for you, or go fully custom. And that part depends on where you are in your business right now.
If you are figuring that part out, I have a full breakdown of all three options right here.
FAQ
Is Showit good for SEO?
Yes. Showit gives you control over your page titles, meta descriptions, alt text, and URL structure. The WordPress blog integration also means your content is powered by one of the most SEO-friendly blogging platforms in existence. SEO is not automatic on any platform, but Showit gives you tools you need to do it well.
Does Showit include hosting?
Yes. All Showit subscription plans include website hosting, a secure HTTPS certificate, and media storage. You will need to purchase your domain separately through a registrar like GoDaddy, but connecting it to Showit is straightforward.
Can you sell products on Showit?
Not natively, but you can integrate third-party tools like ThriveCart or embed a shop from another platform. If ecommerce is the core of your business, Showit is probably not your best primary platform. If you just want to sell a course or a few digital products alongside your services, it’s a great choice.
Is Showit beginner-friendly?
Mostly yes. The visual editor is intuitive, especially if you have used design tools before. There is a short learning curve, but Showit has great tutorials and a very active support team.
How much does Showit cost?
Showit offers three tiers: the basic website plan around $24 per month, the Basic Blog plan around $29 per month, and the Advanced Blog plan starting at $39 per month, all billed annually. Monthly billing is also available at a slightly higher rate.
Ready to get your Showit website where it needs to be? Whether you want to customize a template, go fully custom, or just browse the pre-designed options, I have got you covered. Start here.
