How to Customize a Showit Website Template: A Step-by-Step Guide

You found the perfect Showit website template—but how do you make it yours?

Here’s the thing: choosing a beautiful website template is just the beginning. The real magic happens when you infuse it with your unique brand personality, your story, and the specific vibe that makes your business unforgettable. That’s where customization comes in.

Showit is a flexible, drag-and-drop website platform that’s become a favorite among creative entrepreneurs—and for good reason. Unlike rigid website builders, Showit gives you complete creative control without needing to know a single line of code. And when you start with a professionally designed Showit template (like those from Blue House Creative Co.), you’re already halfway there. The foundation is solid, the structure is strategic, and the design is on-point. All you need to do is make it feel like you.

In this post, I’ll walk you through how to customize your Showit website template step-by-step, even if you’re not tech-savvy. Whether you’re a Pilates instructor, wellness coach, or photographer ready to launch a website that reflects your brand, this guide will help you transform a template into your own digital home.

Step 1: Choose a Website Template that Aligns with Your Brand Vision

Before you dive into customization, take a moment to choose the right template. Not all website templates are created equal, and starting with one that aligns with your brand vision will make the entire process so much smoother.

Consider your niche first. Are you a Pilates studio owner who wants something clean and movement-focused? A wellness coach who needs a warm, inviting feel? A photographer showcasing bold, visual work? The template you choose should speak to your industry and the clients you serve.

Next, think about the visual vibe you want to create. Do you gravitate toward modern and minimalist? Feminine and soft? Earthy and organic? Your website template’s aesthetic should feel like a natural extension of your brand—not something you’re trying to force.

Here’s a pro tip: Blue House Creative Co. website templates are specifically designed for visual and wellness entrepreneurs, which means they already have the structure, flow, and aesthetic that resonates with creative business owners. Starting with a template that “gets” your industry gives you a powerful head start.

Step 2: Update Branding — Colors, Fonts & Logo

This is where your template starts to feel like yours. Updating your branding elements is one of the most impactful ways to customize your Showit site, and it’s surprisingly simple.

Start by uploading your brand logo. In Showit, you can easily swap out the placeholder logo with your own. Make sure your logo file is high-resolution and saved as a SVG with a transparent background for the cleanest look.

Next, update your color palette. If you already have a brand board or a Canva brand kit, this step is a breeze. Showit allows you to customize colors throughout your site, so you can replace the template colors with your brand’s signature hues. Aim for color harmony—your palette should feel cohesive and intentional. Typically, a brand uses 2-3 main colors plus 1-2 accent colors.

Then there are fonts. Typography is a powerful branding tool, and Showit gives you access to a wide range of free Google fonts and the ability to upload custom fonts. Choose fonts that reflect your brand’s personality. Pair a statement font for headings with a clean, readable font for body text. A good rule of thumb: limit yourself to 2-3 fonts total to keep things polished and professional.

If you need palette inspiration, tools like Canva’s color palette generator or Adobe Color can help you explore combinations that feel fresh and aligned with your brand.

Step 3: Customize Text and Messaging

Your website’s copy is where your brand voice really shines. This is your chance to speak directly to your ideal client and show them why you’re the perfect fit.

Start with your homepage. Replace the placeholder tagline with something that clearly communicates what you do and who you serve. Your welcome message should feel warm and inviting—think of it as the digital equivalent of opening your front door and welcoming someone in.

Move on to your About page next. This is where you share your story, your mission, and what makes you different. Don’t be afraid to get personal here. Your ideal clients want to connect with a real human, not a corporate robot. Share what led you to this work, what you believe in, and why you’re passionate about serving your community.

On your Services or Offerings page, be crystal clear about what you provide and who it’s for. Avoid industry jargon—write in a way that your clients will actually understand. Each service should have a compelling headline and a brief description that highlights the transformation or benefit.

Here’s a quick copywriting tip that will change everything: write as if you’re speaking to one ideal client sitting across from you at a coffee shop. What would you say to them? How would you explain what you do? That conversational, authentic tone is what will make your website feel genuine and magnetic.

Step 4: Swap Out Images and Add Personality

Images are the soul of your website. They set the mood, tell your story, and give visitors an instant impression of your brand. Swapping out stock photos with your own brand photography is one of the most powerful customizations you can make.

If you have professional brand photos, now’s the time to use them. Upload images that showcase you, your workspace, your process, or your work in action. Make sure the images are high-resolution and optimized for web use (you want them to look crisp without slowing down your site).

Aim for a cohesive photo style throughout your site. Pay attention to lighting, color tones, and image orientation. If all your photos have a similar vibe—whether that’s bright and airy, moody and dramatic, or warm and earthy—your website will feel more polished and intentional.

Don’t have professional photos yet? No problem. You can use high-quality stock images as a temporary solution. Sites like Pexels, and Unsplash offer beautiful, free images. Just choose photos that feel authentic to your brand and avoid anything that looks overly staged or generic.

If possible, create a before-and-after visual to see the transformation. You’ll be amazed at how much personality your own images add to a template.

Step 5: Adjust Layouts and Sections

One of Showit’s superpowers is its drag-and-drop flexibility. You’re not locked into a rigid structure—you can move, hide, duplicate, or completely rearrange sections to suit your needs.

Want to reorder sections on your homepage? Simply drag and drop. Need to remove a section that doesn’t apply to your business? Delete it. Want to duplicate a testimonial section? Duplicate it. (It’s that easy!)

You can also add or remove entire pages. Maybe you want to add a “Testimonials” page to showcase client wins, or a “Resources” page with free downloads and helpful content. Showit makes it easy to create new pages from scratch or duplicate existing ones.

Here’s an important reminder: you don’t have to change everything for your site to feel unique. Sometimes less is more. Focus on customizing the elements that matter most to your brand, and trust that the template’s original design is doing its job. Balance is key—you want customization, not chaos.

Step 6: Preview, Test, and Launch

You’re almost there! Before you hit publish, take the time to preview and test your site thoroughly.

Start by viewing your site on both desktop and mobile. Showit allows you to customize the mobile version separately, which is crucial since many of your visitors will be browsing on their phones. Make sure images aren’t cut off, text is readable, and navigation is intuitive on smaller screens.

Double-check all your links. Click through every button, every menu item, and every hyperlink to make sure they’re pointing to the right place. Test your contact forms to confirm they’re working properly—there’s nothing worse than missing out on inquiries because of a broken form.

Run through a quick website launch checklist: Are all your pages live? Is your SEO set up? Have you connected your domain? Did you add a favicon? These small details make a big difference.

And then? Launch it. Celebrate your hard work. Share it on social media and tag your designer (hello, Blue House Creative Co. would love to see it!). This is a big moment—you deserve to be proud.

Your Website Template, Your Brand, Your Story

Here’s the truth: a Showit template is just the starting point. Customization is what transforms a beautiful foundation into a website that feels unmistakably, authentically you.

You don’t need to be a designer or a tech wizard to create a website you’re proud of. With the right template, a little creativity, and this step-by-step guide, you can build a digital home that attracts your ideal clients and showcases everything that makes your brand special.

So take the next step. Explore Blue House Creative Company templates here. Find one that speaks to you, and start making it yours.

Want to try a template out for free? Download my three free Launching Soon website templates here and try out Showit for yourself.

Need help customizing your Showit site? Let’s make it happen together. Your dream website is closer than you think. Check out my website design services here.